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MG EZS for the world: high standard, low price

From:Internet Info Agency 2019-04-04 17:17:37

On March 30, 2019, the pure electric MG EZS entered the market at a price starting at a minimum of 99,900 yuan. Wang Xiaoqiu, vice president of SAIC Group, general manager of SAIC Passenger Vehicle Company and director of Technology Center, told IIA: “Electrification is a very important strategy for SAIC passenger cars. MG must enter the global market, so pure electric MG EZS will be listed in India, the United Kingdom and other countries in the second half of the year to expand brand awareness. "The implementation of the global strategy of the MG begins with electric vehicles, so can the pure electric EZS in the electric vehicle market take on this responsibility?

Meet international standards / expand overseas markets

As Mr. Wang Xiaoqiu said, with the electrification of the entire global automotive industry, entering the international market is to truly introduce products and make products more competitive. This is the focus of future development. He said: "The whole overseas strategy of the future, MG is starting from electric vehicles."

Pure electric MG EZS is a very important product for SAIC passenger cars. This car will not only be sold in international markets such as Thailand, India, and the United Kingdom, but also in places with relatively small market capacity. Through the listing of pure electric MG EZS, the MG market will be gradually expanded and used to increase sales.

However, MG has a number of excellent products, why would the pure electric MG EZS take this responsibility? Wang Xiaoqiu explained: "Because we are ahead of European car manufacturers in electric vehicle technology, in other ways they may be more competitive, so we started from this place." Of course, pure electric MG From the very beginning, EZS has been developed in accordance with the standards of countries such as Europe and the United States. For example, E-MARK, REACH and other European regulations, product environmental pollution, and parts that meet European standards, pure electric MG EZS can meet all these standards.

In addition, in order to open up the global market, the infrastructure of pure electric MG EZS, such as charging piles, charging communication safety requirements, etc. can also adapt to the world. At the same time, pure electric MG EZS went to Thailand, India and Northern Europe for a lot of tests during the test to ensure that the models can travel safely around the world.

The balance between configuration and price/ More user groups

From MG’s opinion, as a model for the global market, to achieve the best balance between performance, price, user acceptance and technology, and pure electric MG EZS is good at many aspects. Mr. Wang Xiaoqiu said: "The greatest competitiveness of pure electric MG EZS is the actual cruising range on the city road is basically above 330 kilometers, and there will be no shrinkage. Moreover, the price is in the range of 100,000 yuan to 150,000 yuan. In terms of cruising range, performance, intelligence, etc., pure electric MG EZS is the most competitive."

In fact, the electric motor of the pure electric MG EZS has a maximum power of 110 kW, a peak torque of 350 Nm, and a total operating range of 335 km. And the new car uses ternary lithium battery, its energy density reaches 161Wh/kg, battery capacity reaches 44.5kWh, and is equipped with intelligent electric drive system, high-efficiency intelligent electronic control system and battery temperature control management system. Although the balance is difficult to master, the pure electric MG EZS guarantees a comprehensive balance of performance, price, safety and so on.

Of course, the main battlefield of pure electric MG EZS still reduces the existing battery cost, allowing more consumers to accept electric vehicles, thereby expanding the user base, and then launching more “pure” products for MG.

Conclusion: Pure electric MG EZS looks like a pure electric car. In fact, it is also the pioneer of MG for electrification, and it shoulders the burden of broadening the brand market and expanding the user base. It has been aimed at the global market and is able to meet the standards of the world. In the Chinese electric vehicle market, pure electric MG EZS competes with high cost performance. I believe that more and more people will choose pure electric vehicles, and more people will choose MG products.

Editor:Wu Yin