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Kia's new logo caters to consumption upgrades

Electrification and intelligent networking continue to update the automotive market. In order to adapt to the current market environment to a greater extent, many domestic and foreign automotive brands have begun to try to launch new car logos to create brand-new brand stories and transfer brand values to the present Of consumers. And behind every new logo is bound to bear a grand plan.

English2021-01-15 17:46:07

Can new funder revitalize Borgward for third time?

December 28, 2018, rumors on the Internet that UCAR together with a new over-the-counter market company completed the acquisition of a 67% stake in Borgward. The same day, in the announcement of the progress of equity transfer issued by BAIC Foton, it was pointed out that Changsheng Xingye (Xiamen) Enterprise Management Consulting Co., Ltd., a new company established less than one month ago, became the real receiver and the final transaction price was RMB 3.973 billion yuan. It has been rumored that UCAR and Borgward, which have already reached a strategic partnership, will jointly develop a new retail model for automobiles.

English2019-01-03 17:06:22

3 less known things of Audi in China over past 3 decades

Since the contract-signing of the transfer of Audi 100’s technology between Audi and First Automobile Works (FAW) in 1988, Audi has been operating in China for 30 years. The word “Glorious” is a general assessment of this history. There are countless achievements, stories, and some little-known things that are silently affecting today's development. Since 1999, I have been in contact with FAW-Volkswagen Audi, Audi China and Audi AG. There have been both formal interviews and private view exchanges, and I have learned a lot about these less-known things. I think it is time to share them with the industry. I would like to thank Mr. Zhang Yuxing from the China Economic Net and Ms. Jiang Fan from The Economic Daily for their contributions to this article.

English2018-12-27 16:20:27

Faw Xiali To Transfer 15% stake in Tianjin FAW Toyota

After China FAW Group Corporation signed strategic cooperation agreements with 16 banks, the share price of Tianjin FAW Xiali Automobile Co., Ltd. rose again with more than 8% up to this morning. Its stock has surged to the daily limit for two consecutive trading days. IIA learned from FAW Xiali who announced this morning that strategic cooperation agreements signed by China FAW and the banks were "framework" cooperation agreements which currently have no impact on the company. In addition, the announcement also revealed that FAW Xiali intends to transfer 15% of FAW Toyota stakes to China FAW.

English2018-10-29 18:28:41

Foton Motor Group is to transfer 67% of Borgward equity.

On October 8, IIA learned from Foton Motor Group that Foton listed on the China Beijing Equity Exchange to transfer 67% of Borgward. In this regard, Borgward official said: This action is to absorb and inject more new capital into the brand, and it is looking forward to introducing a new model from the future marketing strategy to achieve a win-win development. After the transfer of the equity completed, Foton will strengthen its main business of commercial vehicles and boost the development of passenger vehicles.

English2018-10-09 17:45:26

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