Going further to high-end, Vision-V reveals Changan's future technology

At the 2020 Beijing Auto Show, many new products, new designs, new concepts and new strategies were announced one after another. But to vote for the nearest car brand that fits the theme of the exhibition, Changan Automobile is one of them. After the UNI-T has been widely recognized by the market, at this auto show, Changan Automobile released the UNI series of brand-new concept vehicles Vision-V, furthering the high-end brand and products. In addition, in order to better cater to the digital wave, Changan Automobile's brand LOGO and brand color system have also been fully optimized, and a new brand exclusive font "Changan Gravity" has been launched.

According to public information, in the first half of 2019, the proportion of post-90s car consumption reached 42.4%, and it is expected to reach 45% in 2020. Young consumer groups have become the absolute main force in buying cars. It is precisely with insight into this trend that Changan Automobile has brought a "car of the future" UNI-T to young people, and its market performance has far exceeded expectations.

According to sales data, UNI-T has sold more than 10,000 for two consecutive months, and the cumulative order volume has reached 46,000, which is unstoppable. In addition, according to Changan Automobile, among the people who buy UNI-T, the post-90s users accounted for as high as 55%, accounting for the vast majority.

In order to seize such a good momentum, Changan Automobile decided to launch more UNI serial products. According to the plan, in the next five years, Changan Automobile will launch five UNI serial products, including both SUV and sedan, and the production version of the Vision-V concept is one of them.

Vision-V adopts a new design style, and the borderless grille makes the car drive up somewhat similar to UNI-T.

Judging from the official video, the grid of Vision-V can be lit one by one, which improves the visual effect.

The headlights of Vision-V adopt a split design and are combined with a ring light strip, which is quite avant-garde.

On Vision-V, many spacecraft elements are integrated, and it can be said that the designer's ideas are advanced.

Vision-V is a large and medium SUV with a body length of 4,900mm and a wheelbase of approximately 2,800mm.

Vision-V uses a side-by-side design, but this design may not be retained after mass production.

The design of the rear of Vision-V is simple, and the taillight belt also gives people a "borderless" feeling. The polyester-mounted lower enclosure and the wing-style spoiler kit are the unique designs of the car.

Vision-V's seats, steering wheel, and center console are full of futuristic designs. In particular, the ingenious structure of the "super continuous Mobius screen", which links two interactive screens through twisted lines and planes, provides a new solution for the realization of "connected screens".

Since the release of UNI-T, a mass-producer of future technology, words such as black technology and avant-garde design have been closely linked with UNI serial products and have become synonymous with Changan Automobile's products. The same is true for the Vision-V concept car released this time. It fully interprets the meaning of the word "future" from the overall shape design to the detailed elements, to the function display and the interior structure. I believe that the future mass production version will also will not disappoint.

In addition to the display of the Vision-V concept car, the overall optimization of the brand LOGO and brand color system is also the highlight of the Changan Auto brand conference.

At this Beijing Auto Show, Changan released the updated brand LOGO and brand color system. The fonts used are jointly developed and designed by the Changan and Founder font team. The overall optimization of the brand LOGO and brand color system can be regarded as the actual performance of Changan actively embracing digitalization and catering to the "new four modernizations" wave.

From the overall change of the brand LOGO, the main thing is to simplify the complex. The new brand LOGO has undergone flat monochromatic processing. On the basis of highlighting the "V" element, the original double-circle "outer thick and inner thin" is adjusted to "inner thick and outer thin", and the core elements are clearly distinguished. More concise. The new brand color system uses blue with lower saturation as the main color of the color system, which is more attractive.

Under the influence of the epidemic, the Chinese auto market in 2020 will be more difficult. Most auto companies are in a state of negative growth, but Changan is an exception. It sold 1.165 million new cars in August, a year-on-year increase of 9.5% and outperformed the market. The hot sales of UNI-T is undoubtedly an important reason for the increase in the brand, and it also helped Changan to succeed. In the near future, with the successful mass production of the Vision-V concept car, Changan's performance is expected to improve again.