Can Byton change its Chinese name to reverse its decline?

Regarding the news about Byton's change of Chinese name, IIA communicated with the current core team of the automaker and learned that the other party confirmed the name change, and that neither the investor nor the original shareholders have changed. Regarding the follow-up development of Byton, the other party revealed that it will focus on research and development and try its best to promote the mass production of the M-Byte model.

English2020-09-16 17:31:28

`

Wuling Victory unveiled, first silvery-logo car

Victory is the first new car of Wuling global silvery logo. The name Victory symbolizes that Wuling Victory will bring global quality triumphantly. IIA learned from Wuling that Victory made its official debut recently. The new car adopts a split headlight design, and the four huge LED light source headlights below are matched with the global silver car logo, which significantly improves the sense of refinement and class. It is reported that Wuling Victory is an MPV for home users.

English2020-09-07 17:07:54

`

Changan Mazda: Recognition is more urgently needed

"Next-generation" game consoles or "next-generation" games have always been sought after by the majority of players, and gradually extended to the meaning of a whole new generation. In the name change of automotive products, Changan Mazda used the term "next generation" for its brand-new product sequence, which implies that it has leading-edge technology, and it also targets its users at the young consumer groups.

English2020-06-30 16:25:41

`

Why is WM?

The first time I heard the name WM, I was a bit stunned. Could it be Weltmeister? It was later learned that WM is an electric car brand created by Shen Hui

English2020-05-14 15:41:57

`

Denza's "Seven-Year Itch", need persistence, and yet more changing

Speaking of NEV brands, now consumers can name several brands casually. But who is the first NEV brand in the real sense in China? I believe most people don't know the answer to this question. In fact, before the "purchase restriction policy" of automobiles was introduced at the end of 2010, the brand had emerged. It was Denza.

English2019-11-26 17:15:16

`

SAIC-VW All New SUV TACQUA Debut

IIA learned from SAIC-Volkswagen on Thursday that the new small SUV - TACQUA made its debut with a Chinese name “探影(Tan Ying in Pinyin)”.

English2019-11-01 13:03:47

`

Mazda’s First BEV SUV Unveiled and Expected to Enter China in 2020

Mazda’s first pure electric concept car made its debut at the Tokyo Motor Show on Wednesday, with a name of Mazda MX-30.

English2019-10-23 14:26:21

`

TEST DRIVE OF FAW-VW JETTA VS5 1.4T

The name JETTA carries too many memories, especially for the older generation, JETTA even represents a dream. But now with the rapid development of the automotive industry, JETTA has gradually become an entry-level sedan. Volkswagen established the JETTA sub-brand, and today's VS5 is the first model of the JETTA.

English2019-06-21 17:47:37

`

FAW-VW launched NEW JETTA: far from a threat to independent automakers

After the Spring Festival, the hot topic in Chinese auto market is undoubtedly the launch of Volkswagen's first sub-brand. On February 26th, the JETTA brand was born in Wolfsburg, Germany, and then introduced by FAW-Volkswagen. This marks the official entry of the JETTA brand that has been planned for many years. From the perspective of consumer perception, the new brand name "JETTA" is a continuation of emotions. For companies, the Jetta brand is more like FAW-Volkswagen's internal commando: a fundamental change for the cognitive needs of Chinese users, to activate the hematopoietic system to supplement fresh blood.

English2019-03-08 10:50:09

`

Volkswagen reveals new Jetta . . . as a youth-oriented brand

Volkswagen has announced the creation of a new brand in co-operation with its long-time Chinese joint venture partner FAW (First Automobile Works) under the Jetta name.

English2019-02-27 17:48:01

`