坚持“长期主义” 沃尔沃用“安全”坚守阵地

钦培吉认为，豪华品牌一定要坚持“长线思维”，也就是品牌建设。在以销量结果为主导的中国市场，品牌类投放比线索类投放更长期，对消费者的影响更深远。

行业2023-01-05 17:50:03

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方锡智：“安心、便利”是沃尔沃的品牌特质

作为全球首家发布全面电气化战略的豪华车企，沃尔沃提出2030年全面转型为纯电豪华车企的中期目标，这是沃尔沃面对环境变化和不断增长的豪华车细分市场展现的雄心抱负。

明星人物2021-11-21 23:59:01

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Geely NEV needs to “speed up”

With technical improvements to Volvo, Geely has become a leader in the field of

English2021-04-26 17:17:39

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Geely and Volvo merge into new company

On the evening of the 24th, Geely and Volvo jointly announced the merger. Howeve

English2021-03-02 16:41:52

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Volvo set record high sales in 2020

IIA has learned that Volvo has released sales data for 2020 in China. Data show that Volvo Cars' sales in China in December 2020 were 18,547 vehicles, an increase of 10.1% year-on-year. From January to December 2020, Volvo’s cumulative sales in China exceeded 166,300 vehicles, a year-on-year increase of 7.6%, which also set the record for Volvo’s highest annual sales in a single global market.

English2021-01-05 16:35:38

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Volvo sold nearly 18,000 vehicles in China in November

IIA was informed that Volvo announced November sales data in China. Data show that Volvo's sales in China in November reached 17,997 vehicles, a year-on-year increase of 24.5%, breaking the highest monthly sales record. At the same time, this is also the eighth consecutive month of double-digit sales growth for Volvo. From January to November 2020, Volvo's cumulative sales in China exceeded 147,000, which is only one step away from breaking the annual sales record.

English2020-12-07 14:48:24

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From safety belts to VR, Volvo has set out to save more lives

Statistics show that since Volvo invented the three-point seat belt in 1959, this revolutionary safety equipment has saved more than one million lives. Today, safety has become one of Volvo's most prominent brand labels. With the continuous development of technology, the safety performance of automobiles is constantly improving. For Volvo, the pursuit of safety is endless. Obviously, Volvo has begun to explore how to use the latest technology to develop safer cars and travel environments.

English2020-11-26 16:55:28

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Geely PREFACE will hit the market on Nov. 1

IIA learned from Geely that its new compact sedan PREFACE will be launched on November 1. At the same time, Geely also launched a PREFACE designer-recommended model, limited to 3,000 units, and the price is 137,700 yuan. In terms of power, PREFACE will be equipped with Volvo Drive-E series 2.0TD direct injection turbocharged engine.

English2020-10-26 16:18:40

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Volvo sold more than 17,300 vehicles in China in September

In early August, Volvo's cumulative sales in China exceeded one million, ushering in a new milestone. IIA learned that in the past September, Volvo's sales in China reached a new high, with a total of 17,270 new cars sold, a strong increase of nearly 16% year-on-year, and it has maintained double-digit sales growth for six consecutive months.

English2020-10-14 17:40:12

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To what extent can 5G change car life?

In our history of human technology development, "high efficiency" has always been one of the core goals in various fields. For example, we hope that cars can run faster, more energy efficient, and last longer. Similarly, the field of mobile communication technology is also pursuing faster information transmission capabilities, and 5G communication technology is currently the hottest topic. Compared with the current mainstream 4G network, the 5G network has faster data transmission and lower signal delay, so it has a broader application space. What will happen if 5G technology is combined with the automotive industry?

English2020-09-15 17:35:29

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